Global Business Marketing and Environment

Question: Examine about the Global Business Marketing and Environment. Answer: Presentation: In the globalize business condition, each association center around using compelling showcasing systems for satisfying the business obligations in a suitable way. Numerous examinations have featured the way that choice of one of a kind and imaginative promoting procedures is vital for making wanted effect available (Chang, 2016). Associations need to cover various perspectives including society, values, accepts of a specific economy for satisfying the business targets in a fitting way. In this examination, the emphasis will be on the prime programming innovation suppliers specifically Microsoft and its promoting system in the Australian market. The examination likewise centers around to assess the executed advertising methodologies sway on the Australian culture. Microsoft consistently attempts to give progressive mechanical items that totally change the procedure of every day exercises. In this investigation, the attention will be on Microsoft new innovation item to be specific Wind ows 10 Mobile and its normal effect on the host nation culture. Australian market culture before the presentation of Windows 10 Mobile working framework: According to the article by Baran Galka (2013), cell phones have become a basic piece of cutting edge way of life. It has permitted individuals to remain associated with one another in a substantially more simple manner. Accordingly, similar to some other economies, cell phone showcase likewise has developed quickly in the Australian market. It has impacted various associations to create compelling and imaginative items to catch the eye of the Australian clients. In 2010, around 25 million cell phones have sold in the Australian market. The number has expanded by around 20% in 2011 shows the way that Australian individuals are getting more relied upon cell phone devices. Armstrong et al. (2014) have featured the way that innovative assessment has impacted cell phone business area amazingly serious where individuals are changing their decision of inclination in proceeds with way. Thus, all the associations managing in the cell phone business segment concentrating on to contribute most extreme sum on the RD office with the goal that it can ready to satisfy the necessities to the Australian clients in a proper way. In any case, Bose, I., Jha Joshi (2014) have featured that the market culture of Australia is a lot of concentrated on acknowledging better advancements in the cell phone advertise. Besides, slants in Australian market centers around to assess diverse elective choices, which have made difficulties for the associations. In particular, as the clients are having more than one alternatives, it has gotten evident from the all the associations to concentrate on the creative showcasing procedures for satisfying the business targets in a fitting way. A few examinations have featured the way that Apple telephones are the principal decision of the Australian clients, as it is mechanically refreshed just as clients amicable. Be that as it may, Australian cell phone showcase is additionally centering viable use of android working frameworks for cell phones with the goal that it can ready to satisfy all the necessities of the clients. According to the article by Crawford (2016), Australian market culture is a lot of one-sided towards the android working framework. It has been evaluated that around 52% of whole deals units of cell phones in Australian market runs on android working framework. It features the way that other portable working frameworks like windows need to battle to build up its market in a fitting way. According to the article by De Mooij (2013), Australian market culture is by and by confronting difficulties related with the retail deals volume of the cell phones. In 2012, around 40% of the all out versatile deals volume has happened through the retail deals process. In any case, the number has diminished fundamentally to 27% in the time of 2015. In this way, it demonstrates the way that individuals are getting all the more innovatively progressed and they are hoping to buy portable and other electronic items from the internet business or online stages too. Hence, it has gotten vital for the associations like Microsoft to concentrate on the mechanical valuation process for satisfying the business goals in a fitting way. Numerous investigations have featured the way that Australian individuals are continually searching for new and imaginative elective alternatives for satisfying the requirements of the possible clients (Sabnis Grewal, 2012). Presently, working framework is among th e prime factors that help associations to make brand dependability in the cell phone showcase. Consequently, Microsoft has contributed immense add up to redesign the Windows working framework to such degree with the goal that it can ready to upgrade the cell phone utilization culture on a person. For example, one of the prime reasons of expanding prevalence of android and IPhone working framework is its easy to use point of view (Ferrell Hartline, 2012). Thus, it has additionally instigated Microsoft to concentrate on the improvement of advance easy to understand working framework for satisfying the business goals in a suitable way. What's more, it additionally has built up the way that Microsoft should concentrate on the current market culture of Australian cell phone advertise for satisfying all the whole business destinations in a successful manner. Effect of Windows 10 Mobile working framework on the Australian market culture: According to the article by Kotler et al. (2015), Microsoft consistently has attempted to concentrate on the successful assessment of the development advances for satisfying the client needs in a powerful manner. In particular, as the Windows versatile working framework has not ready to make wanted effect on the worldwide market; Microsoft has attempted to assess every conceivable factor in an inside and out manner so it can fix all the issues in a fitting way. Consequently, Microsoft has created Windows 10 versatile working framework in such a manner along these lines, that individuals don't need to confront any difficulties at the hour of utilizing this working framework. Moreover, Microsoft has attempted to use forceful showcasing systems for arriving at near the possible Australian clients. Consequently, Microsoft has used a few advertising apparatuses like TV and radio for giving essential data to the clients. It has chosen distinctive prime shows or live games program to use co mmercials for guaranteeing that recently evolved working framework can be acknowledged by the possible Australian clients. As featured by Palmatier et al. (2016) Microsoft has intentionally given overhaul alternatives to different Windows cell phone client to upgrade the fulfillment level of the clients in a suitable manner. Likewise, Microsoft showcasing systems has attempted to feature the security level of Windows telephones contrasted with some other cell phone gadget. Therefore, Microsoft has attempted to give the most ideal items to the Australian individuals with the goal that their inclinations design become one-sided towards the Windows 10 versatile working framework. It has been evaluated that Windows 10 portable application has attempted to cover every conceivable viewpoint for contending with some other cell phones like android or Apple gadgets in a fitting manner. According to the article by Pagani (2013) web stage and online life likewise has made immense measure of effect on the general market culture in Australia. In particular, online networking has become an essential piece of adolescents or youngsters lives. Thus, it has gotten essential for the Microsoft to concentrate on the powerful use of web based life and other web stages for coming to the likely clients in a suitable way. The promoting system of Microsoft should use political, conservative, legitimate, social and mechanical factors in a compelling way. For example, Australian government has consistently attempted to impact outside associations to concentrate on the viable use of the Australian work power showcase for upgrading the practical state of the general public (Wiewiora et al., 2013). In this way, the advertising procedure of Microsoft should concentrate on using Australian work power showcase for making wanted effect available. It not exclusively will help up the politica l culture yet in addition will improve the conservative state of the nation (microsoft.com, 2016). In this way, it has caused Microsoft to speak to itself as a dependable corporate resident. Besides, the promoting procedures of Microsoft has attempted to keep up all the authoritative guidelines and guidelines for guaranteeing that it isn't abusing society of Australian market. Furthermore, Microsoft has taken a few social activities like instructing poor youngsters and diminishing the unfriendly effect on condition however much as could be expected so individuals can feel some sort on enthusiastic association with the items. It has been surveyed that the promoting methodology of Microsoft has additionally centered around using solid worldwide brand name of the association to upgrade the trust level among the clients. Consequently, it has attempted to use various kinds of sponsorship projects to draw near to the clients in a proper way (Singh, 2014). The advertising system of Microso ft has likewise centered around giving occasional limits and offers to the Australian clients for improving the business volume at the ideal level. It has likewise guaranteed that all the Australian individuals get the prevalent nature of client administrations, as it will guarantee the fulfillment level of the clients stay at the ideal level. End: From the above conversation, it tends to be evaluated that successful usage of advertising procedure is vital for satisfying all the business goals in a fitting way. In particular, worldwide brands like Windows 10 portable of Microsoft needs to concentrate on t

Case analysis Study Example | Topics and Well Written Essays - 1000 words - 5

Examination - Case Study Example In the United States McDonalds is viewed as answerable for the expanding pace of corpulence in the nation and is claimed of advancing undesirable food items and in this manner it has made a danger for the organization. For a compelling supportability of the organization, it is fundamental to embrace a successful advertising methodology that would advance solid food items just as the wellbeing dangers from their utilization (Currie, Vigna, Moretti and Pathania 1-41). McDonalds are finding a way to upgrade its picture through advancing solid nourishments. McDonald’s is among the biggest cheap food organizations that work everywhere throughout the world having its head quarter in the United States. For as far back as quite a while, organization is confronting a few issues viewing their promoting methodology just as hurtful effects on the individuals because of the utilization of their cheap food. It has been found through study that a higher level of heftiness everywhere throughout the world including the United States is caused because of expanding pace of utilization of cheap food. This is making a danger for McDonalds brand picture in the USA. Be that as it may, McDonalds is utilizing different showcasing methodologies to advance its food as solid. Heftiness is commonly a metabolic issue through which overabundance fat is amassed in the body that adversely influences the wellbeing state of an individual, prompting other ceaseless illnesses. Level of weight is estimated with the assistance of Body Mass Index (BMI) and a person in the Western nations are considered as stout if his/her BMI surpasses 30 kg/m2 . The purpose behind the expanding pace of stoutness in the United States is considered because of the high admission of cheap food and less physical action. Nonetheless, the administration of the United States considered McDonalds as the principle guilty party for the expanding pace of heftiness in the nation and actualized different approaches for confining the promoting exercises that would make nitwit of the individuals. In the year 2003, two stoutness suits were made

How to Prepare For Your IELTS Essay Topics With Answers PDF

How to Prepare For Your IELTS Essay Topics With Answers PDFIELTS essay topics with answers PDF is an option to prepare for your exam by using short answer sheets (refs). Some people prefer this approach and enjoy the challenge of coming up with short solutions to long questions. Others like to keep the essay simple so they don't have to worry about what the ref has to say or if it makes sense.There are a lot of different IELTS exams on offer, but what is most important is that you choose the one that you feel is most suitable for you. This may mean choosing the one that has the most exams to complete. It also could mean choosing one that is nearest to your own country/country/language.You can ask for feedback from other IELTS students who took the same exam as you. They could give you valuable insight and advice to help you learn the material better. Be sure to check their references too.When you take your exam there will be time allocated for writing the essay, but you will want to use the specific examples provided by the examiner. This means you should write from the point of view of the examiner when writing your answers. If you have any difficulties in thinking about things from the examiner's point of view, this could cause you problems. IELTS tests can be confusing and people often find it hard to follow.However, you will not always have the opportunity to read the questions before the test so when writing about various items it is important to make sure you read everything carefully and try to summarise your points. Also, take time to think about what you would say in different situations. Making sure you understand the concepts better can help you when writing the answers.Another method you can use to prepare for your IELTS exam is to practise on those subjects that you know well. The exam will involve a lot of speaking so it is good to get good at that already. This is the best way to build up your confidence in your speaking abilities, so you can use that confidence when speaking during the test.By using methods such as IELTS essay topics with answers PDF you will be able to test yourself without having to spend a lot of money. Just a small amount of time and a computer and you are all set. You can start using the resources free and practice from home.It is a good idea to go through the IELTS website and look at some of the free exercises. This way you will find a range of possible topics to help you prepare for your exam.

Ethics Of Working With Adolescents - 1633 Words

Ethics of working with adolescents is not simply a response to their conflicts and dilemmas. It involves a complex deliberation of the legal context, as well as the ethical framework, that guides the practice of a healthcare practitioner (Michaud, Berg-Kelly, Macfarlane, Benaroyo, 2010). Ethical considerations for an adolescent include the important components of duty of care, confidentiality, consent, and mandatory reporting (Sigman, Silber, English, Epner, 1997). Sustainable service collaboration between various service providers is essential to provide holistic health and social service (Beadle, 2009). Multiagency work is at the core of providing comprehensive and integrated support services to young people especially those with multidimensional and co morbid issues (Ogenchuk, Sputt, Bally, 2013). Bruun and Hynan (2006) emphasise the need for ‘effective, client-centred, relationship-based practice’ for positive health and wellbeing outcomes in this young group (p. 19). Challenge Identified In my professional capacity as a psychotherapist in private practice, as pointed out in the case study of Amy, working with vulnerable young people is fraught with challenges. My ethical tension surfaced again when Amy shared some of her presenting issues especially surrounding sexuality, sexual abuse and abortion. These topics are rarely discussed openly in muslim communities and a taboo topic at best in most Asian cultures. An important study conducted by Sawleshwarkar etShow MoreRelatedDeveloping An Alternative Punishment For Adolescents1345 Words   |  6 Pagesalternative punishment for adolescents can be considered as a positive opportunity for the treating adolescent, society, community and the criminal justice field. Ethics helps management differentiate what is considered right or wrong within the management and the process implemented for the treating adolescents. There are many branches considered within the study of ethics. Metaethics can be consid ered as the language, methods, logic structure, or reasoning when interpretation ethic terms. IdentifyingRead MoreEthics Code1617 Words   |  7 Pages The Ethics Code is intended to support us in differentiating between suitable and deplorable behavior in regards to all individuals. When working with adolescents and children, the guidelines become a little more ambiguous. Adolescents require consent from a legal guardian in most cases to seek treatment, but confidentiality permits some information discussed from being released to the parent that requested the treatment. When working with youth the primary focus can include not only theRead MoreThe Need For Proper Crisis Intervention Is Essential For The Healthy Functioning Of The Individual984 Words   |  4 Pagesunit (Kanel, 2014). When working with an adolescent client who is presenting the signs of illicit drug use, it is always a good idea to explore the family dynamics. Adam being only 15 years old is still in the transitional stage where his actions are still closely linked to his family of origin. Teens are often dealing with the conflicts of wanting to be independent from their parents, yet realizing their parents are providing for many of their wants and needs. Adolescents like Adam often find peersRead MoreAdolescence, in modern society is the transition from childhood to adulthood. Known as a time of600 Words   |  3 PagesDuring this process, both boys and girls undergo an adolescent growth spurt that typically begins about two years earlier in girls than in boy. The principals signs of sexual maturity that end the puberty are the spermache, for boy, occurring between the ages of 10 to 13.5, the menarche, for girls, occurring between the ages of 9 to 15, also accompanied with the development of se xual organs. In addition of those previous changes, the adolescent’ brain also undergo significant structural changes forRead MoreQuestions Of Ethics: Mental Disorders698 Words   |  3 PagesResearch: Questions of ethics One of the most serious ethical grey areas arises when conducting research upon individuals with serious mental disorders. First and foremost, their ability to give consent may be in doubt. Coupled with the fact that the subjects in question are underage and may be in physically unstable conditions, the questions of ethical consent grow even dicier. This is the challenge faced by researchers conducting scientific studies of treatments that could be useful for patientsRead MoreCognitive Behavioral Therapy ( Cbt ) And A Family Systems Approach1242 Words   |  5 Pagescontrast an individual approach involving cognitive behavioral therapy (CBT) and a family systems approach. Definitions and descriptions of studies involving both approaches will be provided, and a comparison will be made. Finally, a discussion of the ethics of both studies will be discussed. Two Approaches to Treatment Individual Approach: Cognitive Behavioral Therapy CBT CBT is defined as a form of mental health based counseling, focusing on errors of cognition and perception. It usually involvesRead MoreResearch Regarding Children And Adolescents Essay1400 Words   |  6 PagesResearch regarding children and adolescents have raised a series of ethical concerns in the ethical community. Front and foremost and confidentiality and when to breach confidentiality the third parties involved in risky behaviors from adolescence. Confidentiality is a non-absolute importance in the counseling and psychology practice because of the knowledge when and when not to breeze confidentiality still considering the legal and ethical obligation, most professional counselors if I colleges ourRead MoreThe American Counseling Association Is The Resource That Can Help Your Development As A Future Counselor779 Words   |  4 Pagesfacilitate my development as a future counselor. After I get my LCPC in the state of Maryland, I want to counsel children and adolescents with severe psychological trauma. The ACA website has an entire section on ‘trauma and disaster’ for children through adolescents. The American Counseling Association’s fact sheets provides various symptoms for children and adolescents that are experiencing trauma. According to the American Counseling Association’s Traumatology Interest Network and facilitatorRead MoreThe Ethical Problems Of The Models Of Autonomy And Discipleship1393 Words   |  6 PagesIntroduction Ethical problems present conflicts of the models of autonomy and beneficence. Adolescents as well as minors present a particular complication, which is struggling with autonomy. Healthcare providers are torn between their own moral codes that may lack consistency in their actions and opinions. The prescription or act of seeking out contraception or birth control is taken as an example of a common ethical dilemma. According to Duvall, â€Å"Adolescence is a complicated period of emotionalRead MoreObservational Ratings Of Therapist Interventions1268 Words   |  6 PagesExternalizing (delinquent and aggressive) and Internalizing (withdrawn, anxious/depressed, somatic complaints) symptoms.† Lastly, the Family Environment Cohesion and Conflict subscales which is a self-report measure that is completed separately by both the adolescent and the parents. It is a 90 true or false questionnaire regarding family home life. Following a set of core principles as a general rule of thumb could better assist clinicians in performing an intervention as extensive as MDFT, which is

Critical Review, Rhetorical Analysis, And An Argument...

This semester has been full of different types of writing styles and writing topics. Throughout the semester of being in College Writing One we wrote a visual critique, critical review, rhetorical analysis, and an argument synthesis essay. All of the types of writings came with the struggles, strengths, and the learning parts to them. Overall writing all those different types of styles and topics I feel like I have become a little bit of a better writer than I was when I walked into the class back in January. Knowing the audience and genre of the topic one is writing for makes a big difference on how the paper is put together when it comes to the content, tone, and diction. This semester I was given an opportunity to write about a variety topics that that I have not been exposed to in the past. This got me out of my comfort zone when it came to writing the papers. When writing the visual critique we were given an advertisement and we has to basically take apart the advertisement and pick out the elements that would stand out to the audience it is targeting. So the first task for this writing was to figure out who the audience of the advertisement was addressing. Once I figured out who the audience was it was time to start to take apart the advertisement and choose what would stand out to those specific people to influence them into buying the product or service that is being sold. By going through this process i had to slow down and carefully analyze what was going on inShow MoreRelatedSturdy And Grey Article5186 Words   |  21 PagesProQuest document link Abstract: This essay introduces contributions to a special issue exploring alternative accounts of organizational change management (OCM). 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The poetics of becoming and the creative process place the self in Coleridge s aesthetic and spiritual idealism in what I have called a constructiveRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreAuditors Independence Case Study14460 Words   |  58 PagesAcademy of Management Review 2006, Vol. 31, No. 1, 10–29. CONFLICTS OF INTEREST AND THE CASE OF AUDITOR INDEPENDENCE: MORAL SEDUCTION AND STRATEGIC ISSUE CYCLING DON A. MOORE Carnegie Mellon University PHILIP E. TETLOCK University of California, Berkeley LLOYD TANLU MAX H. BAZERMAN Harvard University A series of financial scandals revealed a key weakness in the American business model: the failure of the U.S. auditing system to deliver true independence. We offer a two-tiered analysis of what went wrongRead MoreStatement of Purpose23848 Words   |  96 Pagesand working as a teaching assistant Writing Your Statement of Purpose I. Audience and Institutions Several readers within a specific academic discipline or an even more specifically defined research group will read your statement of purpose and review other parts of your application package. Tailor your material to this audience. Knowing your audience and familiarizing yourself with each graduate program will help you write a more effective statement of purpose. 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Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster UniversityRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagesconsulting firms that serve them. Practitioners read and are influenced by the literature, just as the literature is influenced by the practice. So this is a book of the school of thought on strategy formation both in publication and in practice. A Field Review The literature of strategic management is vast—the number of items we reviewed over the years numbers close to 2,000—and it grows larger every day. Of course, not all of this comes from the field of management. All kinds of other fields make importantRead MoreFactors Affecting Literature Teaching and Learning in Secondary Schools in Uganda19646 Words   |  79 Pagesof the Study 7 1.4 Objectives of the Study 7 1.5 Research Questions 7 1.6 Scope of the Study 8 1.6.1 Content Scope 8 1.6.2 Geographical Scope 8 1.6.3 Time Scope 8 1.7 Significance of the Study 8 CHAPTER TWO 10 LITERATURE REVIEW 10 2.0 Introduction 10 2.1 Theoretical Framework 10 2.2 Conceptual Framework 11 2.3 The use of appropriate instructional resources and methods in teaching the subject of 13 2.3.1 Methods used in teaching of Literature in English 19Read MoreDeveloping Management Skills404131 Words   |  1617 PagesPrinciples of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis

The Effects Of News Media On Today s Society - 1735 Words

The news media’s role in today’s society is interlocked and essential to the conveying of information. The news media has access to television broadcasting and has people to go find stories to broadcast. However, as time has progressed, the news media has become more and more opinionated. Consequently, the bias of the news media in their reporting’s has tainted the opinions of the American people. By creating a strict set of laws pertaining to the reporting of news, bias within reports will have to decrease; causing a less opinionated audience, people feeling better about themselves and humanity, and the United States growth as a stronger country. The news media in today’s world is far too opinionated. On a regular basis, the news media and other news outlets are often discussing opinions, their own opinions, and other’s opinions about stories and news reports rather than the reports themselves. During a discussion about Donald Trump’s immigration policy on August 25th, 2016, on the CNN newsroom, one of the reporters said that â€Å"we heard this shift on his immigration policy.† However, one of the other reporters defended Mr. Trump by saying. â€Å"First, let me correct the record† and goes on to do so and they argue back and forth (Person Discusses). In this report, what Donald Trump said nor any part of his speech was shared. The report was wholly opinion based. Although, the news media will share clips and snips of stories in many of their stories. However, many newsShow MoreRelatedSocial Media And Its Impact On Society Essay1560 Words   |  7 Pageswaiting for their next high, society has become more and more dependent on social media. One must realize, while the use of social media in today’s society is a necessity due to the fast-paced environment that has been created, it can never fully replace the value received from personal interaction with others. The short film titled, The Library Book, perfectly illustrates this as the characters within the film learn to assimilate in a society dominated by social media. The actions of each characterRead MoreSocial Media Has a Negative Effect on Body Image and Self Esteem1202 Words   |  5 Pages Social media has become one of the most popular sources of communication for the upcoming generation. For young people growing up in today’s society, social media outlets such as Facebook, Instagram and Twitter have provided pictures and news that have become the first thing that their eyes see in the morning and the last thing that they see before bed. These pictures have provided unrealistic standards as to what is considered beautiful in today’s society. As young people refer to these imagesRead More Postmans Amusing Ourselves to Death Essay678 Words   |  3 PagesPostman speaks his opinions freely, and really gives the reader a new perspective on media, and the effect it has on society. To often we think nothing of what we see and read in the media, but after reading this book you see things a lot differently. Postman believes that the culture is shaped by how its media is conducted. In the age of typography, for example, politicians spoke of how people wrote. In today?s society the news is broadcasted in bits and pieces, and the unrelated topics are allRead MoreThe Current Era Of Media1494 Words   |  6 Pagesthe current era of media is a step, a step towards innovation is very indispensable. It marks an innovation in bringing human society to a new level, a civilized society, development. That is a strong mark optimal development in all fields. This year is the 50th anniversary of Marshall McLuhan published learn about media. A statement made by him that made many people to think that The medium is the message. McLuhan clearly support the notion that media increases the desire and new purposes. (DekayRead MoreFor The Second Paper Topic, I Will Touch Upon The Media1132 Words   |  5 PagesFor the second paper topic, I will touch upon the media issue of censorship and how the effects o f censorship on the public and how its history has changed the way the world is ran as well as the current state of censorship. Censorship; something that has been prevalent in society since the beginning of news, media, and all other forms of mass communication. When I say censorship, I am referring to the suppression of free speech, public communication or any other information that could be perceivedRead MoreThe Relationship Between The Era Of 1950 And Today s Lifestyle902 Words   |  4 PagesThroughout the course of History, media has evolved and changed generations. People from all around the world are interested and involved with the media, whether it is from a newspaper, a radio station, or television. With the advancement of technology, it is easier than ever to access the media. 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As more twenty-four-hour news stations appear, many resort to attention-grabbing headlines that emphasize disasters and tragedies more than cooperationRead MoreMass Media Influence On People s Ideas About Society936 Words   |  4 Pages13, 2015 Mass Media Influence in Shaping People’s Ideas about Society The most important goal for mass media is to make high revenues. To make this goal real and earn that money mass media maker or producer put effective working plans. These effective plans could be in all different kinds of any mass media. There are several effects of made mass media planning before it broadcasting a message to improve it economic. These effects are; effects of advertising on purchasing, effects of political campaignsRead MoreHuman Resource Training For The Media Sector1679 Words   |  7 PagesMass media is a very important role in the development of today s society. It impacts on the social consciousness to establish and consolidate a system of political thought leaders for society; associate members of society into a unity, a whole on the basis of the stance, political attitudes generally. Mass media also perform monitoring functions, and social management, monitoring, detection, promptly report the problems, new conflicts arise, contributes political stability t o society. Such an importantRead MoreEssay on How Sensationalism Affects Eve1135 Words   |  5 Pages How Sensationalism Affects Everyone Involved In today ¡Ã‚ ¦s society journalism is under close scrutiny and is losing its credibility. Sensationalism effects both those who receive it in addition to those who report it. This essay will review the history of sensationalism in the media, clearly demonstrate how sensationalism effects ours views on journalism, and confront the ethical dilemmas that journalists must face between reporting objectively and reporting what sells. This will be accomplished

Egg Drop Essay free essay sample

Have you ever wondered if you could create a device that could save an egg when thrown off of a roof? I have figured out a device that could save the egg. The egg will be thrown off an approximate height of 18. 5 Ft. Tall. I believe that my egg safe device will work. Using my appliance my egg will not break or crack because of the strong and durable structure. I have used many things building my egg safe project. I have used, a large grade AAA egg, many plastic Sandwich bags. I also used one cereal box, a to of rubber bands, some cut up skewers, a rope, and two tiny washers. Vive also used two large boxes, a pillow, a lot of material, and a handful of small rocks. I have used these materials very wisely using them in the precise area to keep. Using these I will make a device that my egg will not break inside of it. We will write a custom essay sample on Egg Drop Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page First, I made a grid by using the rubber bands, I then hot glued the cut up skewers on the outside of the box. I then got my second box and tied a rope through it and used the washers to hold it there.I then put the rocks as a weight on the bottom of the cereal box, then I padded the boxes with the fabric in the spaces. I then put the third box on the outside of the other two, I then put more fabric around it, next I put the egg in a sock and wrapped It In a plastic bag and more and more around It, last I put it on the inside of the grid. Those are the specific steps I used when creating my peculiar device. My class made predictions about weather their egg would break or not, below is the data for my class. Served the way my egg landed In many ways, my project was basically dropped due to the weight. It was dropped about 12. 8 feet high. My project landed pretty fast, Mr. . Lewis the school principal threw my project. My project landed first on Its bottom but then It somewhat bounced and lastly landed on Its side. My egg did not break In my device. It worked because of the configuration of Its softness. I was right about my hypothesis. My egg had not braked nor cracked. My egg was safe due to my creative egg-safe appliance.

Albuquerque vs. Isleta Pueblo Water Case free essay sample

Much of the arsenic being delivered to the Pueblo through the Rio Grande come from the groundwater running through the Jemez Volcanic Field added more arsenic. In 2002, the Isleta Pueblo amended its water quality standards. The Tribe’s new water quality standards were recently approved by the EPA, and have been set into law. The City did not have to spend huge sums of money to upgrade its system. However, a few glitches remain in the system. What and how is (are) the code of ethic violated by people involved (engineers, management, local authority, government) in this case?Albuquerque sewage treatment plant meets all applicable Environmental Protection Agency (EPA) regulations including the standard for arsenic concentration in the river. Any peoples or municipality who want using river water for drinking must treat the water first. Albuquerque has violated the code of ethic because of their sewage treatment plant bring the problem to the peoples. We will write a custom essay sample on Albuquerque vs. Isleta Pueblo Water Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Under National Society of Professional Engineers (NSPE) code of ethics and the American Institute of Chemical Engineers (AICHE) also state that engineers shall hold the paramount the safety, health, and welfare of he public and protect the environment in performance of their professional duties. Although they have their right according to the federal law, they actually must protect the environment and healthy of the people first. They know that the Pueblo used water directly from Rio Grande River for drinking during religious ceremonies and also has been used by the peoples that live near the river. What guidance might one (or more) of the engineering society codes of ethics provide in handling or preventing the event from happening? The conflicts of Albuquerque vs.Isleta Pueblo are about conflict mediation, and to the distribution of water. Traditionally, the Pueblo used water directly from the river for drinking during religious ceremonies. The pueblo is on the banks of the Rio Grande, downstream from Albuquerque metropolitan area, which contains approximately 650,000 peoples. In 1992, the Isleta Pueblo, south of Albuquerque, New Mexico, became the first tribal entity to be approved to create its own water quality standards. The tribe’s adoption of new water quality standards in 1992 was a distress for the Albuquerque and its treatment facility.To fulfill with the Pueblo’s arsenic standard could cost the city an additional $300million in plant upgrades. In this case, one of the most important issues has been environmental protection and the rise of the environmental movement. Engineers are responsible in part of creation of the technology and also working to find solutions to the problems caused by modern technology. The environment movement has led to an increased awareness among engineers that have responsibility to use their knowledge and skills to help protect the environment.According to American Society of Mechanical Engineers (ASME), engineers shall consider environmental impact in the performance of their professional duties. Engineers must concern themselves with the impact of their plans and designs on the environment. When the impact is a clear threat to health or safety public then the guidelines for this fundamental Canon revert to Canon 1 where engineers shall hold paramount the safety, health, and welfare of public in the performance of their professional duties. Professional codes of ethics tell us to consider sustainable development in the performance of their professional duties.Engineer shall consider development that meets the needs of the present without compromising the ability of future generations to meet their own needs. When the impact of the trade off between economic, ecological and social issues forms a clear threat to health or safety of the public, then the guidelines from this Canon revert to those of Canon 1. Use ethical theories, (utilitarianism, duty and right ethic, and/or virtual ethic) learnt to analyze the case. Consider all possible elements that are effected in the case i. e mankind, environment and society. The different of standard quality water between the City of Albuquerque and Isleta Pueblo is the major problem in this case study. The pueblo is on the banks of the Rio Grande, which they have historically used for drinking, irrigation, religious ceremonies and all other daily used. The Isleta Pueblo really concerned about the concentration of arsenic in the river water. Previously, the Albuquerque meets all the specifications that Environmental Protection Agency (EPA) needs before the sewage treatment plant released the water into the Rio Grande.However, Isleta Pueblo did not satisfy with the quality water that discharged by Albuquerque because the tribes assumed that the water can used directly from the river. Because of this, Isleta Pueblo wants the standard of arsenic become twice and strict as the EPA regulations permit. Due to this problem, utilitarianism is the most suitable ethical theory. The Isleta Pueblo concerned about the health effects causes by arsenic. During the religious ceremonies, the tribes directly used the water from river for drinking. Apart from that, what we can see here is about duty ethics.

The Fall of the Aztec Empire essays

The Fall of the Aztec Empire essays In this essay I will tell how the Aztec and Inca empires ended, and also I will compare the fall of both empires, using for a point of departure the arrival of the Spanish conquistadors in the land of Mexico. Wherever the Spanish went always the same thing happened, from my point of view. Innocent people were killed for no good reason, cities were massacred, civilizations were destroyed or forced to convert to Christianity. And so, I think now is the time to reevaluate the actions of the European explorers who subjugated the native American peoples and their civilizations. Undoubtedly the most glorified and heroically portrayed of these figures of the European conquest of the New World were the conquistadors, the Spanish conquerors of Mexico and Peru in the 16-th century. These men, under leaders such as Hernan Cortes and Francisco Pizzaro nearly eliminated the Aztec and Inca peoples. Surely many of these soldiers were extremely cruel and intolerant of the native populations. But it is important to consider, with the push of both sides toward territorial expansion, how these groups (European and American) could remain isolated from each other. Furthermore, with meeting of these two imperialist cultures, it must be considered whether it would be possible for the two to peacefully coexist. From the point of view of what we know today it seems impossible that Europe could have remained completely ignorant until the XVI century with respect a civilization that by then had existed in Mexico for more than one thousand five hundred years. Equally astonishing is the indifference that the conquerors showed towards the universe that by pure luck crossed their path. Nothing shows the attitude Cortes had - attitude that he kept util the end of the conquest - better than the gift he made to the Aztec chiefs: even though his wonder upon discovering signs of a great cultural refinement, he did not doubt for even one moment that he was in the presence...

Gun Control Essay Example | Topics and Well Written Essays - 1000 words - 3

Gun Control - Essay Example Gun violence has become very common these days and it is very important to get hard on gun crimes otherwise the situation will soon get out of hands. It is very important to get tough on gun violence because gun crime has increased at a significant rate in the recent past. People are using guns against each other in the US, hand guns can be found commonly and this is really a bad sign. It is also reported that most murders that take place in the US are carried out with the help of a firearm and in most cases it is a hand gun. â€Å"In 2005, 11,346 persons were killed by firearm violence and 477,040 persons were victims of a crime committed with a firearm. Most murders in the United States are committed with firearms, especially handguns.† (Gun Violence) These statistics are very alarming and it is more of a national issue, the recent statistics are even worse. It is really easy to get weapons and especially guns. It is very important to bring about a change and it should be done soon. It is important to ensure that people do not get their hands on these guns easily, it is sure to bring down the crime rate and especially gun violence. There must be stricter laws in place to ensure that people do not get easy access to arms, this is a certain way of bringing down gun violence. Gun control has always been a very debatable and a complex topic, law-abiding citizens are expected to follow the law but these days law has become a donkey on which the rich people ride.

British Involvement in Arabic Peninsula Dissertation

British Involvement in Arabic Peninsula - Dissertation Example However, the interest into the Arabic Peninsula is motivated by the beautiful landscape of the place. The terrain and climate of the Peninsula had successfully kept away any adventurers for years. The British contact into the area was just on the individual level and not on governmental level at all (ROGERS, 2006). These individuals were mainly explorers who were visiting the place, and many other places around the world, for adventure. It is through the activity of these explorers that the world came to know about the Arabic peninsula. Some of the outstanding explorers were Charles Doughty and Richard Burton who get the credit for opening up this place to the western world. The peninsula’s location in the Arabic region was the spark to the British interest. For a long time, traffic from between the Orient and Europe used to pass through a corridor which bordered the Sahara on the south-west, and the mountains of turkey and Persia on the north-eastern region. It is along this corridor that the Arabic peninsula stretches. The corridor was, therefore, completely not penetrable. Explorers and people on adventure had to pass around the region by either going through Syria towards the Euphrates and then down to the Gulf, or across the Red Sea through Egypt. Even though Vasco da Gama had discovered the Cape route in the 15th century, the all-sea route was still preferred by many who sought to go around Africa. In the beginning of Britain’s interests in the Middle East, the main objective was commercially motivated. It was in the 17th century that the British government started to show interest in the Arabic Peninsula. During this time, the East India Company opened new offices in locations around the region such as the Red Sea, Basra and the Persian Gulf coast. The company main objective was to seek for new markets in the Middle East region. Although the intention of the British was purely economic at first, it started to take a political perspective towards the end of the 18th century (BALFOUR-PAUL, 1994). During this time, the British had already consolidated the Indian empire and, therefore, cared less about the local trade ventures. Consequently, they turned their interests to the strategic location of the Gulf because it was a major route into India. Because of this, the British administration turned all the offices in the region outside India from trade centers into political and diplomatic hubs. These centers were now used for purposes preservation and protection of the British’s interests in the region. The British notably coined some clever treaties that enabled them to preserve and protect their presence in the region. In these treaties, the British offered to protect the local Arabian rulers from their rivals in return of the Britons dominance in the region. The British, therefore, achieved the command of the Indian Ocean gateways. In this way, they were able to deny any other international powers the ports of the sea. When the British learnt of a Napoleonic entry into Egypt, they sought an agreement with the Sultan of Muscat so that they can prevent the French from expanding their territories towards the Arabic Gulf region. In other measures to protect their interests in the Arabic Peninsula region, the British signed numerous treaties with the surrounding kingdoms. These treaties were aimed at reducing piracy in the Gulf region and to safe guard trade. British have been consistent in fighting off other colonies that posed a threat to the Britons’ supremacy in the Gulf region. Among these are the Egyptians, French and Russians who have posed threat to the Ottoman Empire. The British are much concerned with the interference of the Russians, who have showed increased

Twelve Who Ruled and Robert Roswell Palmer Essay Example for Free

Twelve Who Ruled and Robert Roswell Palmer Essay The book, Twelve Who Ruled, covers a very complex period, the French Revolution. Robert Roswell Palmer; author of the book, brings our attention of twelve men who have a chance to change society, institutions, and political beliefs. Palmer takes our thoughts drawn to the brutality and dictatorship of this time period and shares with us how idealism can conrupt and damage a nation as a whole. Oppression is the sense and theme of emotion I feel when reading this book. How can a man like Robert Roswell Palmer be an author of a well-written masterpiece? Robert Roswell Palmer or professionally known as R. R. Palmer, was born on January 11, 1909 in Chicago, Illinois. In high school, he accelerated in his academics. Motivated by his teachers, Palmer competed for a citywide â€Å"Latin prize† and earned a full ride scholarship to the University of Chicago. He received his PHD from Cornell University in 1934, specializing in 18th-century France. Palmers talents brought him an instructorship at Princeton University in 1936. Palmer spent World War II in Washington, D.C., where he put his intellectual skills to work for the War Department. Palmer married Esther Howard in 1942 and had three children. After the war and progressing in his marriage, he was a proud supervisor and contributor of a project that resulted in the postwar publication of two volumes, Organization of Ground Combat Troops (1947) and Procurement and Training of Ground Combat Troops (1948). After the war he returned to Princeton where he taught for three decades and authored seven of his books, Catholics and Unbelievers in 18th-Century France; published in 1939, Twelve Who Ruled; published in 1941, and The Improvement of Humanity: Education and the French Revolution; published in 1985, Rand McNally Atlas of World History, first published in 1957 and still used today by many college professors. At age 43 he was named Princetons Dodge Professor of History from 1952 to 1963 and he began the latter part of his academic career by assuming administrative duties as Dean of Arts and Sciences at Washington University, St. Louis from 1963 to 1966. Later on he returned to his first passion, writing and teaching. At the age of 60, he accepted a professorship at Yale University, from which he retired in 1977. Palmer returned to Princeton where he was a guest scholar at the Institute for Advanced Study. For the last several years, Palmer and his family lived at Newtown, Pennsylvania and where he would pass away on June 11, 2002. Palmers career earned him many honors. This includes service as president of the Society for French Historical Studies in 1961 and the American Historical Association in 1970. He was an active member of the American Philosophical Society and the American Academy of Arts Sciences. He held visiting professorships at the Universities of Chicago, Colorado, and Michigan, and at the University of Califomia at Berkeley. He was the recipient of several honorary degrees in the United States as well as in Europe. Italys Accademia Nazionale dei Lincei awarded him the Feltrenelli Prize in 1990 in recognition of his lifetime scholarly achievements. R. R. Palmer is a valid source of wanting to know the French Revolution. From knowing his academic background and his well high positive representation, he is a healthy source. Reading his book, Twelve who ruled, seems as if he personally knows the twelve individuals. He brings this time period of great oppression during the French Revolution to life as you progress reading into his book. This book is a great book and a well written masterpiece that will open your eyes.

Should We Balance National Debt? :: Argumentative Persuasive Economics Papers

Should We Balance National Debt? The national debt is a problem that the entire country has to deal with. The questions is whether or not to balance it? Morally the answer is yes. We should not leave this burden for our children to solve. If the deficit was balanced then this country would have more money to spend on other programs such as welfare or medicare. Fifteen percent of national spending is used to pay for the current deficit. With another 15% of our budget to spend on tax-cuts or other issues this could cause an economic boom. Some say that balancing the budget is not the right thing to do. It is said that by balancing the budget at the end of the fiscal year would cause the government to raise taxes therefore slowing down the economy. Some also say that we should not balance the budget because none of the countries that have paid for the bonds will never collect the money owed. They will just let the bonds collect interest therefore we are not responsible to pay back the money. This relies on that the bond holders never collect which we do not know for sure if they won't. We need to be prepared so if the bond holders do collect we can fullfill our end of the deal and pay the money we owe. To balance the budget will take years to accomplish and a little better handling of money than we currently doing. Since the Cold War is over we no lomger need to be spending as much money on defense as we have

Explain the principle psychological perspective Essay

Behaviourist A perspective means a way of seeing things. Behaviourist is the first approach in this criterion. Behaviourist is the study of human minds, they study behaviour. The behaviourist sees the brain as a black box, this is because as they study animals it is easy to experiment, and they think that humans and animals are similar. The behaviourist wanted to become scientist, which is why they carried out the experiment. Although JB Watson (1887) was the founder of this theorist he studied the work of Ivan Pavlov (1849-1936). Pavlov did an experiment once on a dog. The dog salivated every time Pavlov came to the lab with the food. The dog then started associating the time, the bell and the brown coat. This kind of association is called classic conditioning. JB Watson also once experimented on a little boy called Albert. JB Watson taught Albert to have fear of the rats. Albert had a white fluffy rabbit. One day a white rat came pass Albert, but Albert did not seem to be frightened. JB Watson stood behind Albert’s back with metals. Every time the rat went pass JB banged the metals and Albert was startled, JB did this couple of times until Albert was scared of the rat, however Albert was not only scared of the white rat, it was also scared of his white fluffy rabbit as them to animals has the same colour. BF Skinner was also another behaviourist theorist, he did an experiment on a rat in a cage, he put some food on the food pallet for the rat, the rat accidently put its foot on the lever and food came out. So the rat did this few time and knew that if the rat puts the foot on the lever food would come out, this type of experiment was positive reinforcement. On the opposite Skinner experimented on the negative reinforcement. Skinner investigated this by giving the rat a small electric shock whenever it pressed the lever. The consequence of lever pressing was experienced as unpleasant, so the rat learnt to stop pressing the lever. Psycho dynamic Freud ( 1856-1939) and Erikson(1902-194) are two men who came up with the psycho dynamic theory. Freud said that we humans are like animals driven by basic biological natures. He came up with the psyche idea. He said that the psyche idea had three stages, ID means the basic animal instinct, for example, eating sleeping and reproducing, SUPER EGO means morality and EGO means reality and logic. It is said that Freud was the earliest thinkers to bring public attention the idea that us humans are not always aware of some aspects in our lives. He believed that we lock up memories that we do not want to remember or feeling that we do not want to expose somewhere in our brains. He referred consciousness to a tip of an iceberg. He referred pre consciousness at the middle of the ice berg and he also referred unconsciousness as at the bottom of the iceberg. He also came up with defence mechanisms. He knew that when people do not want to remember things, they want to deny it. This mechanism has five stages. Denial is when a person reject the thought or feeling, repression is when we push down the bad memories to the unconsciousness however it could leak at some points. Projection is when a person pushes the social unacceptable thoughts or feelings to someone else. Rationalisation means making excuses and lastly sublimation is putting all the energies onto something else. Freud also came up with the early experience; he came up with this idea which has five stages. Oral means mouth, anal means anus, phallic is a Latin word for penis, latent which means resting and genital which means private parts. Erikson agrees with Freud however he thought that this continues throughout our life time and were essentially social in nature. Social Learning Theory The theorist of social learning theory is bandura. He is said to be sympathetic towards behaviourist. Although bandura does not criticize, he tells the behaviourist to build up to it. Bandura agrees with the positive reinforcement. Albert bandura said that leaning takes place in social situations, such as in the family or with friends and other people. How Skinner came up with positive reinforcement, Albert came up with vicarious reinforcement, this means when people observe and get affected. For example, Barbara is good to her mother and the father praises her, her sister is observing it but she gets affected by how she is getting treated by her parents, Barbara’s sister was vicariously reinforced. The other idea bandura came up with was role model and modelling. The people we learn from are our role model but the process of imitating the person is called modelling. Modelling has five stages, attention, which is when a person is attracted to a celebrity or a person they reall y like. Retention is when the person is keeping the likeness inside them, reproduction is when he person copies the behaviour, motivation is when the person is tempted to do what the celebrity does and lastly self efficacy is when the person is confident in one area. It is said that we do not imitate all behaviour we observe and remember. Humanistic This approach has been found by two theorist called Carl Rogers (1902-1987) and Abraham Maslow. Carl Rogers (1902-1087) theory is based on clinic and it is also based on the years he has been dealing with different clients with different problems. Rogers sees people as good and he thinks that â€Å"good mental health is a natural progression of human development†. This quote shows that he is stating that human being instinctively know what is bad and what is not. Rogers came up with an idea of an actualisation theory. This is the natural motivation that every human being has. For example, we as human beings try to do very risky things, such as flying to the moon. Some of our hobbies is to create music and paint pictures, we do all because we want to be the best we can, achieve and become successful in the future. He also came up with the idea of unconditional positive regard; he said that this is when people like you, because of who you are regardless of your performances and conformity. The opposite of this is conditional positive regard, which simply explains when someone likes you if their expectations are fulfilled. In other words, Rogers believed that some of the people feel wanted and belonged when they fulfilled other people’s expectations and that is when they develop conditional self regard. Cognitive Approach Cognitive approach is found by three theorist, Jean Piaget, Kelly and beck/Ellis. With the invention of computers and other aids brain activities was like the operation of a computer. Loads of researches have been devoted to understand the process of cognitive, such as attention, memory information processing and problem solving. Jean Piaget came up with an idea related to how people develop throughout their lives. He came to a conclusion that cognition develops through a series of stages. There are four stages that Piaget has mentioned in the theory. The first stage is called the sensory motor, it means that babies from 0 to 2 are experiencing through motor and the sense. stage 2 is the pre operational, this is when children from 2 to 7 develop languages along with the memory, stage 3 is the concrete operational which means that the child can now understand conservations but cannot solve problems yet. The last stage is the formal stage, this is when the children can abstract thought s and present problems of their own and other people. Biological Approach The theorist of this theory is called Arnold Gessel (1880-1961), Gessel came up with the idea is that people are born with a set of genes and the genes carries different personalities, so the theorist is stating that behaviour does not to do with environment and what can of people you socialise with but it is to do with the genes the person is born with. This is quite different to the humanistic approach where the effectiveness of nurture is paramount. Gessel believes that as the baby is being formed in the womb of the mother, for example, the heart being first to form. As the child develops the genes allows to flower over the person. The theorist came up with the genetic influences on behaviour idea. He thinks that genes effect behaviour in many ways, some illnesses such as Huntingdon’s disease is caused by the genes caused by the parents genes or the genes from the family. This disorder will change the person’s behaviour, for example, they will speak in appropriately and they will become aggressive.

Biography of Ralph Waldo Emerson

Ralph Waldo Emerson was one of the most influential Americans of the 19th century. His writings played a major role in the development of American literature, and his thought impacted political leaders as well as countless ordinary people. Emerson, born into a family of ministers, became known as an unorthodox and controversiall thinker in the late 1830s. His writing and public persona would cast a long shadow over American letters, as he influenced such major American writers as Walt Whitman and Henry David Thoreau. Early Life of Ralph Waldo Emerson Ralph Waldo Emerson was born May 25, 1803. His father was a prominent Boston minister. And though his father died when Emerson was eight years old, Emersons family managed to send him to Boston Latin School and Harvard College. After graduating from Harvard he taught school with his older brother for a time, and eventually decided to become a Unitarian minister. He became the junior pastor at a noted Boston institution, Second Church. Personal Crisis Emerson’s personal life appeared promising, as he fell in love and married Ellen Tucker in 1829. His happiness was short-lived, however, as his young wife died less than two years later. Emerson was emotionally devastated. As his wife was from a wealthy family, Emerson received an inheritance which helped sustain him for the rest of his life. The death of his wife and his plunge into misery led Emerson to have severe doubts about his religious beliefs. He became increasingly disillusioned with the ministry over the next several years and he resigned from his position at the church. He spent most of 1833 touring Europe. In Britain Emerson met with prominent writers, including Thomas Carlyle, which whom he began a lifelong friendship. Emerson Began to Publish and Speak in Public After returning to America, Emerson began to express his changing ideas in written essays. His essay â€Å"Nature,† published in 1836, was noteworthy. It is often cited as the place where central ideas of Transcendentalism were expressed. In the late 1830s Emerson began to make a living as a public speaker. At that time in America, crowds would pay to hear people discuss current events or philosophical topics, and Emerson was soon a popular orator in New England. Over the course of his life his speaking fees would be a major portion of his income. The Transcendentalist Movement Because Emerson is so closely linked to the Transcendentalists, it is often believed that he was the founder of Transcendentalism. He was not, as other New England thinkers and writers actually came together, calling themselves Transcendentalists, in the years before he published â€Å"Nature.† Yet Emerson’s prominence, and his growing public profile, made him the most famous of the Transcendentalist writers. Emerson Broke with Tradition In 1837, a class at Harvard Divinity School invited Emerson to speak. He delivered an address titled â€Å"The American Scholar† which was well-received. It was hailed as â€Å"our intellectual Declaration of Independence† by Oliver Wendell Holmes, a student who would go on to be a prominent essayist. The following year the graduating class at the Divinity School invited Emerson to give the commencement address. Emerson, speaking to a fairly small group of people on July 15, 1838, ignited a huge controversy. He delivered an address advocating Transcendentalist ideas such as love of nature and self-reliance. The faculty and clergy considered Emerson’s address to be somewhat radical and a calculated insult. He was not invited back to speak at Harvard for decades. Emerson Was Known as The Sage of Concord Emerson married his second wife, Lidian, in 1835, and they settled in Concord, Massachusetts. In Concord Emerson found a peaceful place to live and write, and a literary community sprang up around him. Other writers associated with Concord in the 1840s included Nathaniel Hawthorne, Henry David Thoreau, and Margaret Fuller. Emerson was sometimes referred to in the newspapers as The Sage of Concord. Ralph Waldo Emerson Was a Literary Influence Emerson published his first book of essay in 1841, and published a second volume in 1844. He continued speaking far and wide, and it’s known that in 1842 he gave an address titled â€Å"The Poet† in New York City. One of the audience members was a young newspaper reporter, Walt Whitman. The future poet was greatly inspired by Emerson’s words. In 1855, when Whitman published his classic book Leaves of Grass, he sent a copy to Emerson, who responded with a warm letter praising Whitman’s poetry. This endorsement from Emerson helped launched Whitman’s career as a poet. Emerson also exerted a major influence over Henry David Thoreau, who was a young Harvard graduate and schoolteacher when Emerson met him in Concord. Emerson sometimes employed Thoreau as a handyman and gardener, and encouraged his young friend to write. Thoreau lived for two years in a cabin he built on a plot of land owned by Emerson, and wrote his classic book, Walden, based on the experience. Involvement in Social Causes Emerson was known for his lofty ideas, but he was also known to get involved in specific social causes. The most notable cause Emerson supported was the abolitionist movement. Emerson spoke out against slavery for years, and even helped runaway slaves get to Canada via the Underground Railroad. Emerson also praised John Brown, the fanatical abolitionist who many perceived as a violent madman. Though Emerson had been fairly apolitical, the conflict over slavery led him to the new Republican Party, and in the election of 1860 he voted for Abraham Lincoln. When Lincoln signed the Emancipation Proclamation Emerson hailed it as a great day for the United States. Emerson was deeply affected by Lincolns assassination, and considered him a martyr. Emersons Later Years After the Civil War, Emerson continued to travel and give lectures based on his many essays. In California he befriended naturalist John Muir, whom he met in Yosemite Valley. But by the 1870s his health was beginning to fail. He died in Concord on April 27, 1882. He was nearly 79 years old. His death was front-page news. The New York Times published a lengthy obituary of Emerson on the front page. It is impossible to learn about American literature in the 19th century without encountering Ralph Waldo Emerson. His influence was profound, and his essays, especially classics such as Self-Reliance, are still read and discussed more than 160 years after their publication. Sources: Ralph Waldo Emerson.  Encyclopedia of World Biography, Gale, 1998. The Death of Mr. Emerson. New York Times, 28 April 1882. A1.